Age of Acceleration
1 minute read. Written by Cathal McKee
We are in the age of accerelation.
New technologies are changing traditional habits and industries. Smart automation is leading to faster product development and Go-to-market programmes are demanding personalisation.
In the meanwhile, new channels evolving for increased marketing focus and customer engagement and customers have a lower attention span and higher choice of options to switch easily.
Actionable messaging
Brands need a core robust brand strategy that enables companies to diversify and create actionable messaging towards ever changing customers and needs.
Relevance
Relevant brand messaging always engages customers. A robust brand messaging house enables impactful and relevant messaging to every customer profile.
Accelerate Imagination
Doing business is not the same anymore. People have changed. Priorities have changed. Work has changed. Manufacturing has changed. Distribution has changed. Now is the time to create a new messaging. Reimagine, take action, adapt fast new messaging and create new opportunities.
Turn circumstance into an opportunity
Try to identify the capabilities that match the needs of your customers. Small to medium businesses which make up 70-80% of most economies have always shown adaptability as key to survival in the past. Look for the actionable opportunity in everything. Opportunity is the key. The saying ‘the best opportunity is the one closest to you’ and in the digital space, this still rings true. Adapt the messaging, not just once, but continuously and see what sticks.
Focus 100% on digital
Business needs to focus on even more on their digital presence. I have always said that online, everyone is the same size. Large brands have just the same social tools and screen size to create their image and content as smaller brands. Start now, win the narrative in your industry. Act like a start-up. Small businesses unladen with overheads can move faster to offer new propositions quickly. Reimagine a digital first approach to your brand. Make sure that every new message is on brand and relevant propositions reach the new people.