Chili Publish
CREATE for the New Creators
Brief
With the emergence of creative automation - new ways to create and distribute content - I was asked to help develop a new strategic narrative and community driven platform to approach individuals and companies that are developing new technologies in the Martech sector.
Approach
The Creative Strategy focused on a new overall brand promise ‘Create at Scale’ which expressed the opportunity of what creative automation brings to the graphic production industry. The emergence of new skill sets (also through AI) means that a new age is dawning for a breed of ‘new creators’ who are blending design + tech into a set of next practices.
Outcome
The new brand promise, new strategic narrative, and the new CREATE conferences combined. and a renewed focus on propositions have all helped to deliver strong GTM (Go To Market) propositions that set out the building blocks for growth and expansion.