Mindtickle
San Francisco
Sales Software
Services:
Brand strategy + messaging
Brand Identity
Brand Guide
Brief
Mindtickle is a fast growing sales enablement software company and with their recent $100m funding from SoftBank, the need was to align all teams to a new brand strategy.
Working with the brand team we set out a total brand architecture and messaging house.
Approach
The Creative and brand messaging strategy on the idea that every sales person needs to ‘Be Ready’ for any sales opportunity. Sales readiness is core to the messaging, while parallel to that a refresh of the visual identity was key to galvanise all parties into the same direction.
Outcome
The new Mindtickle logo, visual identity and messaging was implemented by in-house teams across all marketing, sales and product UI. The new identity reflects the messaging ‘Be Ready’ uising brighter colours and more impactful messaging.
MINDTICKLE.COM