Elsewhere
Arnhem
Womenswear
Services:
Brand strategy + messaging
Brand Identity + labelling
"With Cathal's depth of experience in fashion branding, we were able to collaborate closely and quickly raise Elsewhere's brand profile. Cathal's unique expertise across all facets of a fashion brand's requirements, from brand storytelling to visual identity, catalysed the team around a common vision and refreshed and cohesive brand."
—Matthew Thoonen Owner Elsewhere Fashion
Brief
The brief was the charter a new course for Elsewhere - a fashion brand based in The Netherlands. Combining brand strategy and brand identity, the new strategic narrative established a new positioning and brand story for the brand to build on.
Approach
The approach was to first interview the key stakeholders of the brand. Also to look carefully at the target group, and their aspirations and needs.
Finally, to match the brand strategy to the collection vision through the Strategic narrative.
Outcome
The 360° brand experience delivered messaging and visual assets setting Elsewhere on a new creative direction. The new narrative inspired the collection as well as the collection inspiring the marketing and online presence.