Global Independent Creative Director
Brand Strategy & Visual Identity
A fresh perspective
As an Independent Creative Director I bring a fresh perspective and valuable insights to every brand project.
I love working for tech, fashion and lifestyle brands creating excitement when launching new technologies, products and services.
Why we should work together
Services
Brand strategy
Brand naming
Brand proposition
Brand identity
Brand design
Social content
Brand management
Brand automation
Brandbite.io
The one page
brand guide
→
BRAND STRATEGY + BRAND IDENTITY
3 good reasons why
we should work together
1
→ Good at taking business complexity and redrawing it into an impactful strategic brand message, bringing new confidence and synchronicity across all the stakeholders from C-level to sales, brand and product/UI teams.
3
→ Proudly independent.
An impartial insight always brings a fresh perspective.
I enjoy working closely with in-house teams and bring an ecosystem of creators from around the world to ensure that every project is successfully completed .
CLIENT FOCUS
Why do I focus on tech, fashion and lifestyle?
Technology
Tech brands need to constantly refine messaging to stay impactful and relevant.
I focus on helping clients define, create, and implement brand strategy and GTM messaging - while creatively directing visual identity assets to deliver new brand awareness and impact.
Fashion + Lifestyle
Fashion and Lifestyle clients are forever changing as technology impacts business decisions. My role has been to set out a clear brand identity together with a strategic narrative that keeps clients ahead of the rest, while transforming their business.
Orpheus Instituut
Gent Belgium
How to rebrand
music
View →
Cactus
Belgium/Spain/Georgia
How to rebrand a
software company
View →
NOA
Antwerp Belgium
How to brand entrepreneurs
View →
Elsewhere
Arnhem Netherlands
How to rebrand
a fashion label
View →
Can Reon
Barcelona Spain
How to design a contemporary wine experience
View →
Chili Publish
Brussels Belgium
How to brand a Martech Conference
View →
Goosecraft
Amsterdam
How to create a fashion heritage
View →
Afrovibes Foundation
Amsterdam/Cape Town
How to brand African Arts
View →
Feraggio
Amsterdam
How to Heel the World
View →
Syros Food
Belgium
How to make food happen
View →
Onesecondbefore
Amsterdam
How to turn data into an opportunity
View →
Droog
Amsterdam
How to use design
as a changemaker
View →
NEWSLETTER
What’s your A.I?
It's the one question I'm asking everyone I meet. The rapid rise of AI (Artificial Intelligence) has created oceans of creative opportunity and mountains of worry about job replacement.
NEWSLETTER
Age of Acceleration
We are in an Age of Acceleration and robust brand messaging is key to bring impactful and relevant stories to ever changing customer needs.
The design of culture
Culture means many things. But today, I want to talk about specific institutions, events, and programmes that offer new, challenging performing art(s) that go beyond everyday themes and traditions.
Services
Brand Strategy
Brand Naming
Brand Proposition
Brand House
Brand Identity
Brand Design
Social Content
Brand Management
Brandbite.io
Brand Automation